Marko Anastasov wrote this on September 10, 2015

Enjoying The Conversations

One of the less obvious things that I enjoy about running a product company are the diverse conversations that I get to have with our customers. It starts with a formal correspondence, initiated by a support request, customer interview or feedback discussion. And it often ends there. But sometimes after you’ve exchanged enough words or spent enough time talking, something clicks. People relax and tell you more about what it is that they do, what’s happening, what have they learned recently, or what’s bothering them. It’s just a common human trait to enjoy sharing and hearing stories, I suppose. Count me in.

I’ve noticed that it is an often repeated startup lesson to go out and talk to your current or potential users. People get a little obsessed with the ideas that they have and start ignoring the rest of the world. And I can relate to that. New ideas can be really exciting. But if you’re building a product and not talking to your users on a regular basis, it’s not only the product-market fit that you’re likely going to miss. It’s the timeless pleasure of establishing human contact too.

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About Marko Anastasov

Marko co-founded Rendered Text. He’s a programmer with a passion of creating something for other people, coupled with interests in how things work in the society and nature. He is having a great time working across many areas in the company, including product design, helping the engineering teams, empowering users and marketing. He likes to counterbalance it all with running, cycling or a day in the woods.

Suggested Reads

Framing Risk

Risk has a bad reputation. In both everyday and business context, when we say that something is “risky”, we usually mean “dangerous”, “maybe you shouldn’t be doing that”, “you don’t know what you’re doing”, and so on. I’d like to reset that thinking in myself.

Five

Today Rendered Text becomes five years old. I’m not fully aware how much time that really is, we’ve just been doing this thing, you know? But it feels a bit like graduation.

Contact

Rendered Text is a software company. For questions regarding Semaphore, please visit semaphoreci.com. Otherwise, feel free to get in touch any time by sending us an email.

Rendered Text
Svetozara Miletica 10
21000 Novi Sad
Serbia